The Pure Beauty Team

Welcome to Pure Beauty!

Owner Cheri South bought Pure Beauty in February 2019. An experienced therapist of more than 16 years, Cheri is a fully trained and qualified Beauty Therapist, having studied at the National School of Aesthetics in Christchurch. She has lived on the Coast since 1997 with time away here and there. Cheri loves doing IPL treatments and targeted facial treatments as she loves to see the results her clients get and loves helping them feel good about themselves.

Rachael is our fully trained and qualified Nail Technician with 20 years' experience. She specialises in nail extensions, nail art, manicures and pedicures - she's effectively Pure Beauty's Nail Queen, which means she is busy, busy, busy.

Dee - what isn't there to love about our Dee? A fully trained and qualified Beauty Therapist of 3 years. Always bubbly, she enjoys all things skin, she loves to work with your concerns and help you love the skin you're in. Along with all things waxing, she considers herself quite the brow queen - she is a star! 

Jordy - also a fully qualified Beauty Therapist, she studied at The National School of Aesthetics. If you haven't had the pleasure of meeting Jordy, you have to, she is our resident funny gal! She loves treating you to a Lash Lift, a pedicure or anything really, melt into her nice comfy bed for a facial - you won't regret it! She is also our social media Guru.  

Brie is a fully qualified Massage Therapist; she owns Wilson Bodyworks and works out of Pure Beauty. She is passionate about helping her clients be pain free and making them feel relaxed. This girl is AMAZING, which means she is in hot demand.  

This is the team here at Pure Beauty and we look forward to welcoming you!