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Privacy Policy

How we protect your privacy and don't sell your details on to 3rd party companies


This privacy policy (Policy) applies to all personal information collected by Pure Beauty (Pure Beauty being we, us and our). This Policy relates to the collection and use of personal information that you may supply to Pure Beauty, or which is otherwise supplied to or collected by Pure Beauty. Our privacy procedures comply with Privacy Act 1988 (Cth).

We reserve the right, at our discretion, to modify this Policy at any time. By using our website and ordering our products you consent to our collection and use of your personal information as set out in this Policy.


During your dealings with us, we may collect personal information such as:

  1. your name, address and contact details, including telephone number and email address;
  2. your date of birth;
  3. your gender;
  4. your skin type and skin concerns;
  5. your interests in our products and services;
  6. information about your dealings with us;
  7. any other information which we may need to promote our goods or services.

We may collect your personal information at various stages in your interactions with us, such as when you subscribe to our newsletter, contact us or place an order. We hold your information in electronic form and take all reasonable steps to ensure it is secure and safe from unauthorised access. We employ the services of an external hosting company to store any information we may collect from you. Your information is stored on servers located in New Zealand.


Pure Beauty uses cookies to allow you to maintain a shopping cart and to purchase items in your shopping cart. Cookies allow us to give you a more personalised shopping experience by displaying products that interest you throughout our product pages, thus providing you with a more friendly, interesting and enjoyable shopping experience.


We use the personal information we collect about you to identify your orders, provide you with our monthly newsletter (if you have indicated you wish to receive marketing materials) and to personalise your shopping experience with us; and that’s all.


Pure Beauty is dedicated to keeping your details private. Any information we collect in relation to you is kept strictly secured. We will not disclose any of your personal information to anyone without your consent, unless we are required to by law to do so.

Your personal information will not be disclosed to any overseas recipients without your consent, such as for the purpose of delivering products you have ordered to an overseas address, where you have requested and paid for this service.

However, your personal information may be disclosed where you yourself have disclosed such information as a result of submitting a review on our website or posting content to our social media platforms. This is because the reviews you submit or the content you post are visible to anyone who may access our website or social media accounts from time to time.


We take steps reasonable in the circumstances to ensure the personal information we hold is accurate, up-to-date, complete, relevant and not misleading. You have a right to access and/or seek correction of your personal information that is collected and held by us.

If at any time you would like to access or correct the personal information that we hold about you, or you would like more information on our approach to privacy, please contact us via our website or by emailing

We will grant you access to the extent required or authorised by law and take steps reasonable in the circumstances to correct personal information where necessary and appropriate. To obtain access to your personal information:

(a)       you will have to provide proof of identity;

(b)       you must be reasonably specific about the information you require; and

(c)       we may have to charge you a reasonable administration fee, which reflects the cost of time for us to access your information in accordance with your request.


If you believe that we have breached your privacy rights, you can make a privacy complaint to us by emailing

At all times, privacy complaints will be treated seriously, dealt with promptly and in a confidential manner; and will not affect your existing obligations or affect your commercial arrangements with us (if any).


Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to